Thursday, September 13, 2007

redirect yourself !

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http://www.insomniac-at-work.blogspot.com

Thursday, August 23, 2007

Love don't cost a thing !!

yet another poem about the plight of the children today who have parents running after the money ignoring their innocent love!!

read more | digg story

stop complaining

a song which truly enlightens u about how we have forgotten to love our life and cherish it..instead of running after the moolah..

read more | digg story

Wednesday, August 8, 2007

20 Unusual Stolen Objects

The title pretty much says it all.here's a list of the 20 most unusual stolen objects..i dugg it 2 days back..and is here for everybody to share..

read more digg story

Indian necklace thief made to eat 40 bananas

Indian police forced a thief to gobble down 40 bananas in a few hours, hoping they would force him to excrete a gold necklace he had snatched and swallowed..now that is how i define 'the indian ways of doing things'..we can find surprizingly unique solutions to toughest of the problems..and we call it by the name 'jugad'...

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Thursday, August 2, 2007

Chennai Traffic Woes !!

*this post may have resemblance with the one available at www.insomniac-at-work.blogspot.com ...it is with the consent of its owner...i.e ME :) *
For a better experience visit my other blog- http://www.insomniac-at-work.blogspot.com/

One thing that most people would complain about in the morning after checking into their offices..one thing that you would not like to see while going back home..No i am not talkin about 'wives' here..for christ sake..!! TRAFFIC...

Who's not pissed about that?? come on.. I can see only a few hands and incidentally all of them work for 'road and transportation' authorities..

Of all the cities i have been..which would be what ..one two..three ..well not many :) ..i find the most chaotic place to be CHENNAI..Blame it on 'geography'...the place is.. what i can explain in other words as 'cornered'.. but the worst part is bus services..

A Typical day for u in Chennai starts like this-:

You start towards ur office..put on some deodorant..put on some more..emptied the bottle..bliv me i m not exagerrating..and start walking towards the bus stop..You see the bus approaching towards u ...which would remind you of the young and the restless hindi movie-star Dev Anand..as it will be leaning towards one side..enduring what we call as test of the time..still looking as if it can continue like this to eternity..

You feel it would stop there as it is supposed to..and you r not the only one sharing that feeling......BUT.. it seems the driver's got diaorrhea and is rushing towards someplace..( the reality is not as simple as it seems to be..actually the driver sees the crowd rushing towards the bus stop..does some basic arithemetics in his mind and comes to the conclusion..that there is a limit to what the poor bus can tolerate..)

Ok..so u r still not on the bus..now u see another one..it depends on ur luck whether u have to walk towards it or run..somehow inspired by michael johnson..or the dope that u took with the breakfast works..u run like hell after the bus..DIE HARD 5.0 in the making..u get hold of someone's belt or bag or whatever it maybe..make it to the footboard..defined here in chennai as: " the part of the bus responsible for its inclination towards one side and catering to 20-25% of the whole population of the bus"

You get inside after a lot of struggle..and feel it was better outside..atleast u had oxygen hanging back there..Besides u are in a compromising position now..you need to ask the person standing right to you to scratch your right hand..as your left hand is busy covering the pocket of your trousers where you have kept your mobile phone , wallet etc..besides u need some space to move ur left arm towards your right..which is very unlikely..

The bus is moving at 2 Kmph..and you are looking at your watch more often than the cute gal standing in front. within half an hour or so..the bus picks up a steady speed of 20-25kmph..and u shift ur attention back towards the gal..

The bus comes to a halt ..but not where it is supposed to..(again due to the mental arithemetic of the bus driver )..and u thank god for bringing you out of the bus alive..You get into your workplace..and u try to deviate your attention from ..not the gal u saw in the bus..But from the thought of repeating all that u've gone through...IN THE EVENING... :) Meanwhile you have 7-8hrs in between to catch your breath..

Wednesday, March 28, 2007

B®and-Aid


With the world-cup bidding farewell to a down and out Indian team asking them to try their luck the next time….the first thought that crosses my mind is that of those ‘scratch-n-win’ contests….usually after scratching several of them with no positive results….I ended up scratching my head instead ….wondering ‘mera number kab aayega’ .Similar has been the case with India in almost all the important tournaments…or better say ‘torments’.
A recent article in TOI about ‘the mathematics of sponsorship’ gives us an insight into the corporate melodrama going in and around the biggest brands and their associations (the former grinding their teeth as it may seem now). If the men-in-blue (feeling the blues already!) broke a billion hearts….why not kick some corporate asses too….after all it’s their turn back home.
So how does one feel when Sachin walks back to the pavilion and turns up endorsing ITC’s newly launched ‘sach kit’….the name ‘sach pit’ suites better or maybe even sach (a) pit(y) after his dismal performance in the WC. Statistics reveal that a whopping 750 CR is being spent on sponsorships involving the game….these figures being a subset of the total amount of 5000-6000 CR invested in the ad world. With almost 12-15% of the ad market being dominated by cricket it seems to be the biggest ‘brand concept’…. the fate of which is being speculated after the sudden and much debated (yet inexplicable) exit of India from the world cup.
Global brands like ‘Nike’ and ‘Pepsi’ hoping to rake in some moolah find themselves crashing instead of cashing. The only commercial that did well despite ‘the gr8 Indian disaster’ was that of Tate sky…..reason??...it discouraged ardent cricket fans from going to the Caribbean and urged them to get a tata sky subscription instead thus saving them their money. And would u even think of asking more if you get an opportunity to be with the one and only ‘hrithik roshan’?. I think it’s time our ‘viru’ paaji consider taking some lessons on ‘footwork’ from him…..Boy! He sure knows a lot about that..
So who takes the responsibility of trampling our dreams of bringing the world-cup home? What are the advertisers supposed to do now? ‘Collective responsibility’ is their answer. But I feel it’s us who are responsible. We treat them as gods. The more HYPE we provide the less HOPE we get in return. We are the ones creating undue pressure on them…. giving an excuse of ‘cricket is all about handling pressure’. We stop idolizing them and brands will shift their focus to other ideas. They need to get themselves out of the limelight and into the sunlight working harder than ever.
So the next time sachin tells you the secret of his fading energy or dhoni flaunts his colorful hairlines…let that remote do the talking.